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KWVT
Salem - Advertising Television
Advertising is a great value! Our commitment to local and diverse
programming ensures a wide audience for our clients. Our business model is centered on
getting the best value for the resources we expend. By keeping our operating
costs low, we are able to offer affordable and cost-effective advertising and
sponsorship packages, enabling smaller businesses to consider television
advertising - perhaps for the first time. Define your business, building trust
and awareness in the community.
Target your products to the local audience.
Convey who you are, what you sell, what it does, and what makes it
unique. Inform potential customers how to
contact and where to find your business. Spot
and Program Length Advertising Special
Program Sponsorships KWVT
Website Advertising Inquire
today at 503-930-7228 or
email sales@kwvtsalem.com Television
Facts In 2006, Time Spent Viewing climbed to
the all-time high average of 8 hours, 14 minutes per household every day!1 In the Portland DMA, “Hard-Wired Cable”
actually only reaches 53.5% of all TV Households! 2 Television “is both influential and
persuasive... by a wide margin...
among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers
a distant second at 6.6%. TV posts a 66.5% Most Persuasive score with
newspapers, the runner-up, at 11.8%.” 3 "Consumers recognize TV as the No.
1 medium for building awareness... Asked which media helped them decide
whether "they can trust a brand," TV ranked first again”.4 98.2% of American households own a TV.5 82.5 % of American households own 2 or
more TV's.6 According to the Television Bureau of
Advertising, “...broadcast sources reach more viewers than cable sources. A lot more... a 44% advantage”. “Over 30% of “cable” viewing is
actually viewed via satellite... The
problem is... the satellite providers
do not insert local commercials. The only
[cable] audience that can be reached with local ads are those subscribing to local wired cable, about 69% of the
cable audience.” “...local broadcast... provides the real communications power via
superior reach, superior average audiences, superior
program choices and superior inventory!”7 1 Television Bureau of
Advertising: http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=timespent 2 Television Bureau of
Advertising: Local Cable Reach Guide, July 2007 3 TVB Media Comparisons
Study 2006, Adults 18+,
http://www.tvb.org/rcentral/mediatrendstrack/tvbasics/40_Image_of_Adv.asp 4 Media Daily News:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=66241,
Aug 23, 2007 5 Television Bureau of
Advertising:
http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=tvhouseholds 6 Television Bureau of
Advertising:
http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=multiset 7 Television Bureau of
Advertising Advisory: Beware of Recent Cable/Political Mis-Positioning, Fall
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