Television Advertising is a great value!

Northwest Television can provide customized marketing opportunities for local businesses to tap into the power of television advertising on both KWVT and KSLM, and our entertainment programming will yield greater promotional value to our advertising clients.

Please contact one of our Advertising Consultants to learn how television can promote your business.

Local:

John Hayward - 503-883-3907 - john@kwvtsalem.com

Lisa Michaels - 503 383-1145 - lisa@kwvtsalem.com

National / Regional:

Stephen Woodward - 541-643-9080 - steve@kwvtsalem.com

Why Advertise on Local Television?

In 2006, Time Spent Viewing climbed to the all-time high average of 8 hours, 14 minutes per household every day!1

In the Portland DMA, “Hard-Wired Cable” actually only reaches 53.5% of all TV Households! 2

Television “is both influential and persuasive... by a wide margin... among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 6.6%. TV posts a 66.5% Most Persuasive score with newspapers, the runner-up, at 11.8%.” 3

"Consumers recognize TV as the No. 1 medium for building awareness...

Asked which media helped them decide whether "they can trust a brand," TV ranked first again”.4

98.2% of American households own a TV.5

82.5 % of American households own 2 or more TV's.6

According to the Television Bureau of Advertising, “...broadcast sources reach more viewers

than cable sources. A lot more... a 44% advantage”.

“Over 30% of “cable” viewing is actually viewed via satellite... The problem is... the satellite providers do not

insert local commercials. The only [cable] audience that can be reached with local ads are those subscribing

to local wired cable, about 69% of the “cable” audience.”

“...local broadcast... provides the real communications power via superior reach,

superior average audiences, superior program choices and superior inventory!”7

1. Television Bureau of Advertising: http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=timespent
2. Television Bureau of Advertising: Local Cable Reach Guide, July 2007
3. TVB Media Comparisons Study 2006, Adults 18+, http://www.tvb.org/rcentral/mediatrendstrack/tvbasics/40_Image_of_Adv.asp
4. Media Daily News: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=66241, Aug 23, 2007
5. Television Bureau of Advertising: http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=tvhouseholds
6. Television Bureau of Advertising: http://www.tvb.org/rcentral/mediatrendstrack/tv/tv.asp?c=multiset
7. Television Bureau of Advertising Advisory: Beware of Recent Cable/Political Mis-Positioning, Fall 2007

Tune in to these great northwest programs...

High Desert Outdoorsman
Saturday at 8:00 am

Fusion Saturday at 9:00 am

Garden Time Saturday at 9:30 am

Living Culture Saturday at 10:00 am

Northwest Television, LLC

KWVT - Willamette Valley Television

DTV channel 17-1