Northwest Television © 2013

The Mid-Valley’s Authentic Spanish Language Station

Azteca Viewer Profile

1st quarter 2013  Monday - Friday 7 - 11 PM

Persons 18 - 49 except where noted

• 56% Male - 44% Female
• 15% Persons 2 - 15

30% Men 18 - 49

24% Women 18 - 49

31% Persons 50 and over

• Median Age: 35
• Median Income: $34,100
• 85% Head of Households that are Mexican

62% Spanish Dominant Bilingual Viewer

• 35% Bilingual
• 70% in the U.S. More than 10 years

           21% in the U.S. Less than 10 years

• 7% Born in the U.S.
• 78% Live in Households with Children
• 84% Live in Households with 4+ Persons
• 33% Household income of $50,000+

           25% Household income of $60,000+

• 27% Head of Households with High School Education
• 78% have PC Access at Home

           62% Have PC with Internet Access at Home

           35% Have a DVR at Home

Azteca History

 17 years of TV Azteca... the dream that made history!

 Launched in 1993, breaking Televisa’s broadcasting monopoly

 Reached a 39% share of the full-day commercial audience in 2008 thanks to successful primetime and weekend programming.

 TVA, Azteca America and Azteca International made history alongside President Obama with a live simultaneous broadcast of the U.S. Presidential Inauguration throughout the Americas plus Canada and Spain.

 The company also successfully broadcast the 2008 Olympic Games and began operations in Guatamala.

 Invests $250 million in production a year

 Distribution throughout Mexico, as well as Central/South America, the Caribbean and Canada.